Politis Pointers

This post explaining the purpose of Politis Pointers was originally posted on DavidPolitis.com. The post below has been modified slightly from its original form.

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I’ve seen, heard, done and learned a lot in my nearly 25 years of being a strategic communicator.

I know tons about what works and what doesn’t, and thankfully, I’m still learning.

I’m grateful that I’ve had some great instructors throughout the years, from some of my earliest communications professors:

• Rulon Bradley,

• Ray Beckham,

• Gaylen Jackson, and

• Mark Stoddard, to name a few.

In addition, I throughly appreciate such thoughtful bosses and colleagues as

• Peter Horan,

• Dan Bellack,

• Darrell Smith,

• Dan Cook, and

• Russell Page, to name a few.

Great clients (people who pushed me to always deliver my best) include

• Nathan Schulhof,

• Jeff Oscodar,

• Barb Patterson,

• Rich Linder, and

• Hal Halladay, among others.

Of course, I am truly grateful for many other good business friends, colleagues and associates, including

• T.C. Doyle,

• Bob Mims,

• Steve Fidel,

• Keith McCord,

• Brian Lloyd,

• Brad Bertoch, and too many more to name here.

The point is that all of my experiences have helped me grow into the strategic thinker, communicator and marketer that I am today. And for that, I am tremendously grateful. Thank you.

However, I would be remiss if I did not help teach others what I myself have been taught. So at the risk of getting a BIG HEAD or thinking that I’m the end-all-be-all repository of strategic communications knowledge, I believe I’ll start out a bit more modestly than that with my Politis Pointers.

From time to time, I will write a Politis Pointer and post it on this blog — TheBettyFactor.com (including those copied or re-purposed from DavidPolitis.com). Mostly these will touch on one specific idea on how to address some aspect of strategic communications.

The idea may be very, very specific, such as the first one: What do you do if a journalist misspells the name of your company, product or service in an article or column? Or your own name for that matter? Or the concept may be more general in nature; time will tell.

Regardless, these Politis Pointers will draw from my VAST WEALTH OF KNOWLEDGE & EXPERIENCE on the subject of Strategic Communications. (NOTE: The ALL CAPS SPELLING was meant to convey self-deprecation; sorry if it doesn’t translate well in the written word.)

Truthfully, I had a couple of professors who really went out of their way in college to help me get ahead professionally, and their efforts made a great impression on me. So much so, that I vowed that I would always try to emulate their efforts to help others along the way. Hence: Politis Pointers.

I hope you will share your thoughts and comments about these “pointers” as they emerge, that we all might benefit thereby.

David