Categories: blogging, Editing, Marketing, Web 2.0, Writing.
Content is king, right? Of course it is.
So what does it mean then to “curate content?”
Among the different definitions of the word curate on Dictionary.com is the following:
To pull together, sift through, and select for presentation, as music or Web site content: “We curate our merchandise with a sharp eye for trending fashion,” the store manager explained.”
According to Forbes contributor, Susan Gunelius, content curation involves “collect(ing) the best content . . . (for a) specific audience . . . (and) enhanc(ing) that content by . . . adding personal opinions and expertise (to it).”
Gunelius’ great article (5 Ways to Use Content Curation for Marketing and Tools to Do It) explains the value of content curation, while also identifying some of the best tools available today for such efforts.
Thanks for sharing, Susan.
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QUESTION FOR SUSAN: Does this blog post about your blog post qualify as “content curation?”