Content Curation for Marketing? A Great Forbes Post Explains the What, Why and How

Posted on July 6th, 2012 @ 15:47 pm by David Politis.
Categories: blogging, Editing, Marketing, Web 2.0, Writing.
content-curation-for-marketing-a-great-forbes-post-explains-the-what-why-and-how

Content is king, right? Of course it is.

So what does it mean then to “curate content?”

Among the different definitions of the word curate on Dictionary.com is the following:

To pull together, sift through, and select for presentation, as music or Web site content: “We curate our merchandise with a sharp eye for trending fashion,” the store manager explained.”

According to Forbes contributor, Susan Gunelius, content curation involves “collect(ing) the best content . . . (for a) specific audience . . . (and) enhanc(ing) that content by  . . . adding personal opinions and expertise (to it).”

Gunelius’ great article (5 Ways to Use Content Curation for Marketing and Tools to Do It) explains the value of content curation, while also identifying some of the best tools available today for such efforts.

Thanks for sharing, Susan.

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QUESTION FOR SUSAN: Does this blog post about your blog post qualify as “content curation?”

4 comments.

Comment on July 7th, 2012.

David,

I’d say your post is a great example of useful content curation. :)

Comment on July 9th, 2012.

I thought so too, Susan, but it’s nice to get such feedback from an expert.

BTW: Ordered a copy of your Harry Potter series book. Looking forward to your thoughts on that phenomenon.

leiligheter i tyrkia
Comment on September 5th, 2012.

Hi! I know this is kind of off-topic however I
needed to ask. Does running a well-established blog like yours require a lot of work?
I am brand new to writing a blog but I do write in my diary every day.
I’d like to start a blog so I can share my experience and views online. Please let me know if you have any kind of suggestions or tips for brand new aspiring bloggers. Thankyou!

Comment on September 7th, 2012.

Leiligheter:

Running a blog takes as much time as you want it to take. At a minimum, you should probably post a new article at least once a week, advice I would be well-advised to follow myself. ;-)

Then again, you can also post everyday, something that noted best-selling author, Seth Godin, does at SethGodin.com.

Godin’s my blogging hero and I hope to emulate his best practices, which include shorter commentary and observations, with new tidbits daily. And only occasionally the longer, in-depth piece.

Not sure if this helps, but hope it does.

David

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