SEO PR Efforts DO Get Results!

The use of Internet search engines has become so pervasive, so matter-of-fact, that top public relations and communications professionals are blending Search Engine Optimization strategies and tactics with PR efforts.

Successfully deployed, these SEO PR tactics help create greater relevance for a product, service and/or company within the proprietary algorithms used by search engines (Google and Yahoo! being the most prominent) and produce a higher “organic” ranking for the particular words, terms and/topics. (In this context, organic ranking refers to a non-paid ranking or listing that occurs naturally.)

Hence, the savvy PR pro will sprinkle critical SEO terms and words within news releases and other PR materials. And just to be clear about this, this concept is just one SEO PR tactic that will help increase one’s results/rankings on the Internet.

Does it work? You bet.

How do I know?

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