ZDNet’s Krigsman is Correct: I.T. DOES Lose Credibility by Speaking in Technical Jargon

Posted on March 24th, 2008 @ 10:34 am by David Politis.
Categories: 1to1 Marketing, Advertising, Direct Mail, Marketing, Public Relations, Utah Tech Watch, Writing, blogging.
zdnets-krigsman-is-correct-it-does-lose-credibility-by-speaking-in-technical-jargon

Michael Krigsman, driving force behind ZDNet’s IT Project Failures blog, nailed it yesterday when he wrote, “Is IT becoming extinct?”

In one of seven points he makes as to why he believes that the average Information Technology department is headed for death’s door, he writes,

“IT loses credibility by speaking in technical jargon . . .”

Michael Krigsman, “Is IT becoming extinct?” ZDNet, 3-23-08

    

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