Yesterday, a colleague at work handed me a folder about the 61st Biennial National Conference & EXPO 2013 for the Fraternal Order of Police.
As it turns out, the hand-off was timely because we’re currently finalizing our first pass at our 2013 events calendar for Xi3 Corporation. So that’s good.
And then I did a bit of reading and found that only 4,000 or so police and law enforcement professionals are expected to attend the 2013 FOP Expo. Which leads to a question:
How many people need to be at an event to make it worthwhile?
The answer, of course, is “It depends.”
I’ve gone to trade shows where more than 150,000 individuals attended the event. Those were crazy, wild affairs. Then again, I’ve also been to events with fewer than two dozen people in attendance.
Interestingly, I’ve found success (for me, clients and/or for employers) at events of all sizes (attendee-wise).
The critical decision about whether or not to participate in any event always comes down to answering one question:
How well do my products/services meet the needs of the expected attendees?
Invariably, the closer my answer is to “there’s a 100% match,” the better the event will be for me, my clients and/or employer.
So . . . will Xi3 be attending the 2013 FOP Conference next August?
Guess you’ll just need to wait and see.