Blogs Proving Their Mettle in Marketing and on Wall Street

As regular readers of the Betty Factor know, we’ve been involved in a grand experiment since mid-November 2007: an effort to see if “eating our own dog food” worked for us.

Specifically, if we truly believe that simple, direct, to-the-point and uncomplicated marketing communications efforts for our clients will be successful, then shouldn’t we undertake similar efforts for the various POLITIS LLC companies? Ya’d think so, right?

So . . . we officially launched TheBettyFactor.com on 11-11-07 with no fanfare whatsoever. And as reported here on February 18th, I think we’ve made pretty good progress (so far) with this blogging/marketing effort with the Betty Factor. (We have a ways to go yet, but so far, so good.)

Now comes an interesting video report from Yahoo!’s Tech-Ticker about “Media’s MVBs: Most Valuable Blogs.” Driven by a recent article from 24/7 Wall Street that ranked the 25 most valuable blogs or blog media networks, I think Henry Blodgett (the face behind No. 12-ranked Silicon Alley Insider) provides some good insights into the initial transformation of some blogs/blog-networks into professional media companies, companies with real valuations.

Here’s the Blodgett interview:

TIP: 

What does all of this mean for the average marketer considering blogging as a marketing communications tool? In two words: Do it!

I know that it will take lots of time and it will involve real effort, but in the end, blogging is only going to become more and more critical as a vehicle for companies, brands and people to create and sustain a two-way dialogue with current and prospective customers, partners, investors and more.Besides, if you don’t blog, you risk becoming irrelevant, particularly in our hyper-connected, always-on, on-the-go Web 2.0 world.

So what are you waiting for? Get blogging!!!!!

The Three-Month Report Card for TheBettyFactor.com

It’s hard to imagine that it’s already been three months since we at POLITIS LLC officially launched our corporate blog about all things marketing related — The Betty Factor. But it is.

As such, I thought it would be appropriate (as the effective publisher) if I, David Politis, took a few moments to

• Review our progress thus far,
• Analyze the pluses and minuses of our efforts, and
• Assign a letter grade to our initial accomplishments.

So here goes.

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First off, it may be helpful to re-examine what it is we’re trying to accomplish with this blog (www.TheBettyFactor.com), as well as what it’s all about.

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