Meet Betty

Betty Mann is the former mother-in-law of David Politis (founder of Politis Communications and the various POLITIS companies). Betty was a typical grandmother that was anything but a computer geek. In fact, she didn’t own her first personal computer until she was in her late 60s.

By then, however, David had been working with technology clients for close to 15 years. As a result, he was shocked by some of the most basic questions he and his wife, Allisha, received from Betty on the workings of a computer.

These experiences helped solidify for him the importance of ensuring that any strategic communications effort he’s worked on since then did NOT forget Betty.

David now directs the communications professionals working with him to look to Grandma Betty as an icon for all public relations, investor relations, marketing communications and advertising programs undertaken by the firm.

Why? Because the vast majority of companies lose track of the most important part of any communication effort – the customer – and in the process, most customer-focused messages from tech firms get bogged down in gobbledygook and industry-speak.

That’s why at Politis Communications we focus on the KISS methodology. You know: Keep It Simple, Stupid.

At Politis Communications we also use the term Demystifying Technology and work hard at simplifying technical terms and concepts; hence, we strive to communicate clearly enough to inform and educate the non-geeks as well as the hardcore technologiests.

In other words, we demystify the technology underlying your product or service and focus on its real world benefits to real customers. Heck, anyone can make something sound more technical; the real gift comes from describing something in words that anyone can understand.

But whether we’re helping a firm demystify the latest software application, medical device or cockpit for a racing bike, our underlying goal is making technical things easy for all individuals to understand.

So that’s what we do, and we do it for a simple reason. We figure that if we’ve done our job correctly, not only will Betty understand our client’s message, but so will the editors and analysts covering our client’s industry. In fact, so will anyone interested in that message, including retail investors, underwriters, potential partners, and yes, even customers.

That’s why Grandma Betty is so important to our work at Politis Communications and any of our efforts inside POLITIS, LLC. And yes, that’s why we call it “The Betty Factor.”