Audi vs. BMW, a most unusual game of chess

Posted on May 5th, 2009 @ 11:45 am by Cruise Director.
Categories: Advertising, Betty Factor Awards, Happy Betty Award.

This is what I consider creative, fun and competitive marketing at it’s finest.

In August 2008, Audi leased billboard space at the busy intersection of Santa Monica and Beverly Glen Boulevards in Los Angeles. The advertisement for the entirely new Audi A4 called out BMW to make the next move. So, how did Santa Monica BMW respond?

Audi vs BMW

I’ve never doled out a Happy Betty Award before, but I think it’s about time. Well done, BMW. Well done.

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