Want Better Media Coverage? Just Ask.

Posted on March 30th, 2009 @ 23:35 pm by David Politis.
Categories: Media Relations, Public Relations, Publicity.
want-better-media-coverage-just-ask

Sometimes getting media coverage is as simple as not being afraid to ask.

Today I attended the “Governor’s 3rd Annual Utah Economic Summit 09.” It was a good gig, with roughly 1,200 business leaders and government workers in attendance at the event held at the Grand America Hotel in Salt Lake City.

With keynote addresses given by Ed Catmull, president of Pixar Animation Studios, and Governor Jon M. Huntsman, Jr., there was (as I expected) a large contingent of journalists in attendance covering the event.

So . . . in between the last morning session and the official start of the luncheon portion of the event, I noticed KSL-TV reporter, Carole Mikita, interviewing one of the attendees outside the main ballroom.

“Hmmmm,” I thought, “I wonder what story she’s working on?” (I didn’t recognize the person she was interviewing as a governmental official or business luminary.)

Moments later, her interview segment completed, I walked by, said hello, and asked what she was working on. She responded by asking who I was representing at the event, to which I replied, “Just myself.”

I went on to explain that I supported what Gov. Huntsman was doing, and thought attending the event was a good way to network and learn what others were doing.

Moments later I was in front of the camera being interviewed by Carole. Shown below is her final story which ran tonight on the 5 p.m. newscast. (That’s me about 50 seconds into the story.)


Sometimes if you want better media coverage, all you have to do is ask. (Ask the right question, of course, but ask nonetheless.)

Marketing the Old Town Alexandria Experience

Posted on March 26th, 2009 @ 15:38 pm by Ms. Lansford.
Categories: Public Relations.

Last week I was able to slip away for a quick trip to Washington D.C. Days were filled with monuments, museums and all kinds of sightseeing. When it came time for dinner and evening activities, a few quick searches on the Web, lead me straight to Old Town Alexandria.

Besides being a beautiful depiction of a revitalized colonial sea port and town, this place was prepared to be my one stop shop for quaint boutiques, authentic architecture and an eclectic mix of local restaurants. Located a quick 10 minute Metro ride away from downtown D.C., I found myself there 3 of the 6 nights I stayed in D.C.

So what does this have to do with marketing?

The customer experience encompasses all aspects of a customer’s interaction with us.  It spans the sales, the packaging, the “out of box” experience (opening the product), the registration and installation/set-up, the usage, and the ongoing maintenance of the product or service (think PCs).  Or, in retail, it spans the in-store experience of the shelf displays, the size of the aisles, the crazy wheels on the shopping cart, the employees, the restrooms, the check-out lines and clerks, and the ease of returns.  In service, it spans the sales, the installation, the usage, the subscription, the monthly bills, and the upgrades (think cable/satellite TV).

An excerpt below from Betsy Carroll (Customers Rock!)…

This town was prepared to handle everything.

Old Town AlexanriaTravel

I opted to ride the Metro but if we would have driven a car, we would have been given free parking just for stopping by the visitors center. Plus, the free (and adorable) trolley saved my feet at the end of a long day, taking us all the way back to the Metro stop.

Food

One night steak, another seafood and, of course, a little Thai. All the three nights lead us to a different place for an unforgettable dessert.

Entertainment

People watching alone would have been enough for me but this place had street performers and a balloon festival going to boot.Tours of local restored buildings and a number of great shops topped it all off.

Information

A great Web site outlining restaurants and maps helped me figured out exactly what I wanted to see and do in advance. Upon arriving I check out the visitors center and loved the great ladies who directed me to all the “best” restaurants and shops. Who doesn’t love tid-bits from the insiders?

I kept returning during my trip because there was always “just one more” place I was excited to see or visit. Add all that to the brisk, salty air and I was one customer who didn’t just drop money on a few dinners and trinkets, I was a customer who experience the real product, Old Town Alexandria.

Will I be returning? Absolutely.

Korean Taco Tweetup

Posted on March 25th, 2009 @ 11:33 am by Elizabeth.
Categories: Marketing, Public Relations, Social Networking, social media.

Would you try Mexican food fused with Korean BBQ? What if a taco only cost you $2? What if the taco truck selling the cuisine had 10,000 followers on Twitter?

At the time the NPR story Tweeting Food Truck Draws L.A.’s Hungry Crowds aired, Kogi, the Korean taco truck that cruises around the streets of L.A., had over 8,000 followers on Twitter. Tweeters follow kogibbq to track the Kogi truck’s location and its specials and promotions. One Tweet reads: “Trojans… we’LL be in yer neighborhood Wednesday. Free taco for the 1st 100 peopLe!”

Twitter updates drive neighborhoods, commuters and college students from L.A. and surrounding SoCal counties to the mobile street vendor of Korean short rib tacos. Just as Kobi has used food to merge two ethnic cultures, Twitter has used social networking to create and unify the virtual and face-to-face Kobi communities.

Hoping for the best: AIG and transparency

Posted on March 20th, 2009 @ 15:52 pm by Elio.
Categories: In the News, Media Relations, Public Relations.

As of today, nearly $200 billion from tax-payers’ money has been given out to AIG in order to save them from a financial crisis.

 In October last year we learned that in return, some of its executives went on a $440,000 retreat to a luxurious resort and spa.  At the time, and after reading those headlines I wondered how their public relations department was going to handle such a communicational crisis.

A couple of months have passed by, and we now find that AIG is giving out $165 million in bonuses.  Now I start wondering if there is such thing as a PR department at AIG!

Why is it that nobody told AIG that after misusing bailout money the first time they were not supposed to do it again? The definition of insanity is doing the same thing over and over again expecting different results, and AIG is doing it again!

After a flood of news, comments expressed by top government officials, and even comedian Stephen Colbert asking for a mob against top executives at AIG, I ask myself: what could AIG do different.

In my eyes the answer is simple yet difficult: Transparency. AIG and its communications team have to come out and tell the American public what their plans are for those billions and billions of dollars. If they proceed to misuse bailout money over again, they will in turn have even more negative coverage by the media, and even worse government regulation.

Americans are not asking for a “tweet” for every single penny AIG spends. Americans are expecting honesty and trustworthiness from a company that is surviving on their tax money.

AIG’s communications team has to step up and do something about this. As experts they ought to give their top executives crisis communication and prevention training.

With transparency, AIG will not only regain some of its lost public image or sympathy, it will be able to regain the trust of investors and the government.

AIG has to be accountable for its actions, and then, maybe then it will be able to emerge clean out of this whole mess.

The ball is now on AIG’s side, and we hope they make the right move this time…

Is No News Bad News?

Posted on March 19th, 2009 @ 12:12 pm by Elizabeth.
Categories: Public Relations.

Flood water rising a foot a minute is a crisis situation that constitutes a crisis communication plan. This is especially true when the land underneath the water is one of the best outdoor recreation destinations in the Western U.S. that generates crucial revenue for the local economy.

The American Indian tribe that lives at Havasupai Falls, a gorge off of the Grand Canyon, encountered this situation last August when a flash flood hit after a dam broke. No one was injured, but the tribe’s tourism-driven economy was. I think it might sustain further injuries if it doesn’t instigate a crisis communication plan. The Havasupai people, or “the people of the blue-green waters,” might recover its financial losses during the summer camping season without one, as many travel groups have plans to visit Havasupai Falls. The camping and hiking grounds reopens May 1 after the trail and campground renovations are complete.Navajo Falls before the flood

I would love to be among them. Before I knew the flood had happened, I would imagine myself out of Utah winter and into the gorge’s turquoise waterfalls and pools cradled by beautiful red rock, illuminated by the Arizona sun. But I haven’t seen any photos or read anything that make the seven-hour drive and 10-mile hike-in to Havasupai seem worth the trip. Without any official information or statement about changes to the Havasupai scenery, I assume that the tribe is choosing to report no news rather than bad news.

There is there is little-to-no information on the tribe’s website about the current state of the fall and the surrounding area. In fact, the Havasupai Tribe website still features Navajo Falls, which was bypassed during the flood, and is now dry. The various YouTube and T.V. clips I have watched online indicate that the silt and force of the water has compromised the vibrant red and blue-green colors that defined Havasupai. The pools that outdoor enthusiasts would swim in year-round still exist, but are partially filled in with mud. It’s likely that Havasupai Falls has undergone lots of changes in the 800 years the Havasupai people have lived there, but this has to be one of the most notable.

Navajo Falls after the flood

The lack of information has motivated me to find other reasons to travel to the area. “I Am the Grand Canyon: The Story of the Havasupai People” is a timely exhibit at the Museum of Northern Arizona, running through April 26, that inspires me to visit Havasupai for its history and culture if not for its pristine waterfalls.

If you know anything about the current state of Havasupai Falls, please comment below.

CNBC: Enjoying the Media Attention?

Posted on March 13th, 2009 @ 19:37 pm by Bacon.
Categories: In the News, Investor Relations, Journalism, Public Relations.

Love the network, or hate it, CNBC is riding high right now from what some may call ‘negative publicity.’ What I saw as the start to the war of words against CNBC, came from a rant by Jon Stewart, the host of the highly popular show called, “The Daily Show.” Stewart had another rant aimed at one of CNBC’s most famous hosts, Jim Cramer, with a follow up here, ultimately leading to a show (that probably raked in the ratings) when the two faced off on Stewart’s show.

All of this focus on CNBC has me wondering about one of the most profound questions effecting the PR industry, with opinions varying depending on who you ask: Is all press good press?

If I worked for CNBC my answer would be a resolute YES! Why? Even on Stewart’s own show, which is to be a humorous look at the days news (even though more often than not, they delve into very serious questions–often from a left-leaning perspective–and aren’t afraid to shy away from the tough questions to its guests), he showed video footage of the coverage his rant about Cramer received.

And since then, the New York Times published an article about how CNBC is thriving right now, not the least of which is because of the attention its been receiving from other media. From the article, “Whether the attention is positive or negative, it is certain that this tumultuous financial season is CNBC’s reason for being. One month shy of its 20th anniversary, CNBC is being jokingly called “the recession network” within the halls of its headquarters in New Jersey.” The article goes on to say “CNBC is a boon to NBC Universal’s bottom line; it has posted record profits for at least the last three years, and Mr. Hoffman says the first quarter of 2009 has been ‘very strong’ for the network.”

Time Magazine also got into the mix talking about the networks recent stance as the anti-Obama network, standing behind Wall Street, and not as most papers appear to be sympathizing with the folks who have been affected by what many have called the poor decision making by Wall Street. Regardless of your stance on this issue (which is a post for an entirely different blog :-), CNBC appears to be the big winner in all of this.

For me, the answer to the question depends on what the “press” is about–so in that sense, I don’t believe all press is good press.

I’d love to hear your take on the CNBC debate and/or your thoughts on whether or not you agree with the statement: “No press is bad press.”

An Open Letter to Time-Warner, HBO, and the Producers and Writers of “Big Love” — UPDATED

Posted on March 12th, 2009 @ 16:00 pm by David Politis.
Categories: Public Relations.
an-open-letter-to-time-warner-hbo-and-the-producers-and-writers-of-big-love-updated

AUTHOR’S NOTE: After several days of sitting by while watching the drama unfold surrounding the planned unveiling of a new segment of the HBO series “Big Love,” I was finally compelled to respond today based upon an Associated Press article published in yesterday’s edition of the Daily Variety.

What follows below is a slightly modified version of my response to said online article in the Daily Variety.

For the record, this Website is dedicated to identifying and applauding the best efforts of those trying to simplify and demystify complex and technical subjects. I publish my commentary about this “Big Love” brouhaha here as I know that the commingled subject of polygamy and religion are quite complex; unfortunately, it is also clear to me that the writers or producers of “Big Love” or the executives of HBO or Time-Warner have done a huge disservice to both Mormons and polygamists alike in distorting the truth.

David Politis

= = = = = = = = = =

Dear Variety and Variety Readers:

As a devout member of the Church of Jesus Christ of Latter-day Saints (”Mormon”) I am certainly not surprised that HBO is moving forward with its plans to air a segment of “Big Love” that purports to show scenes from what is arguably one of the most sacred portions of the LDS religion — the temple endowment ceremony.

Then again, I am disappointed in HBO as I would have hoped that HBO and its parent company, Time-Warner, would have been more respectful of the faith and a people who have experienced significant persecution during its 175-year history. Obviously, those were false hopes.

More importantly, it appears that in spite of communications to the LDS Church to the contrary, HBO and the producers and writers of “Big Love” seem intent on blurring the line between the LDS/Mormon Church and the failed and illegal practices of a few polygamists.

As a practicing polygamist, Jeanne Tripplehorn’s character, Barb, would not be allowed into a dedicated Mormon temple where sacred rites are performed and religious instructions are given. She would not pass muster in the two worthiness interviews required with two local leaders of her local & regional congregations before she could receive a “letter of recommendation” to provide her with access inside a temple.

In truth, anyone (Polygamist, Christian, Muslim, Christian, Hindu, Buddhist, Jew, Gentile, Wiccan, Atheist, or whatever) can enter any Mormon meeting house around the world and attend any of our regularly scheduled meetings, and they can do so without being baptized and becoming converted to the teachings of the Church of Jesus Christ of Latter-day Saints.

That said, entrance into any LDS temple first requires baptism into the LDS Church and continued adherence to minimal standards for at least a year after baptism before one is eligible to seek a Temple Recommend.

Some of these Temple Recommend standards include

  • no smoking;
  • no drinking of alcohol, coffee or tea; 
  • no use of illegal drugs;
  • no misuse of prescription drugs or medications;
  • no sexual activities outside of (or before) a legal and lawful marriage relationship; 
  • paying of tithing (10 percent of annual income); 
  • regular attendance at Church meetings; 
  • volunteer service within the Church; 
  • acceptance of the current President of the LDS Church as Prophet, Seer and Revelator;
  • belief in God the Eternal Father, Jesus Christ as the Son of God and the Redeemer of the world, and the Holy Ghost as the 3rd member of the Godhead (and each of these beings as separate and distinct individuals);
  • and (though perhaps last in this list, not least for this commentary) 
    agreement to follow and obey the laws of the land where you live.

Last time I checked it is illegal to be in a polygamous relationship in the U.S. It is also grounds for removal from the Mormon Church if a Latter-day Saint is found to be practicing polygamy and will not give it up. Practicing polygamy will also prevent one from

  1. being baptized into the LDS Church and
  2. from receiving a Temple Recommend allowing one to enter an LDS Temple.

I am ABSOLUTELY CONFIDENT that the “Big Love” writers and producers know these facts. I am ABSOLUTELY CONFIDENT that the management of HBO and Time-Warner know these facts.

Unfortunately, I am also ABSOLUTELY CONFIDENT that the segment of “Big Love” scheduled to premiere this weekend will air as scheduled.

By doing so, the HBO and all affiliated with “Big Love” will do all Latter-Day Saints and the public at large a huge disservice by blatantly depicting not only something that is held as being supremely sacred by Mormons around the world, but also by depicting and promulgating a lie that a practicing polygamist (like the character “Barb”) would ever be allowed into an LDS Temple. Then again, I have a hard time believing that any practicing polygamist would even want to go through a Mormon Temple ceremony; but hey, who am I to judge?

At the end of the day, I agree with the premise that HBO has the constitutional right to produce and air “Big Love” as well as this forthcoming segment.

I also have the right to NOT watch “Big Love” and to point out the the world and to HBO what I believe to be HBO’s patently misleading, hurtful, salacious and disrespectful approach to all members of the Church of Jesus Christ of Latter-day Saints.

Sincerely,

David Politis

A P.S. for Long-time Readers of TheBettyFactor.com: HBO and Time-Warner both land “Sad Betty Awards” for their handling of this mess. How disappointing!

= = = = = = = = = =

AN UPDATE (3/14/09):

Although I tried to post my comment about the A.P. story directly to the original post on Variety.com, I was unable to do so as their Web publishing system is all messed up.

I was, however, able to reach Dana Harris, Variety editor and editor of H.A.L. (the Hollywood’s Aggregated Links blog on Variety.com), and she graciously agreed to include it in H.A.L., which she did under the title “HBO vs. LDS: The Mormons strike back.” (Thanks, Dana.)

Given that Variety is probably THE most visible and best-read media outlet covering the entertainment business, it’s not surprising to me that my little write-up on Variety.com has attracted as much interest and as many vitriolic responses as it has. And the re-purposing of that same post here on TheBettyFactor.com has also generated similar results.

In the main, however, there seems to be a balance of negative and positive feedback, and only a few personal attacks.

What I do find most interesting is the fact that so few commenters have the gumption (or the guts) to publicly disclose their true identities, hiding behind pseudonyms or pen names. I find this truly curious, and not the least bit disturbing.

My feeling is that if you’re willing to stand-up for your convictions, then have the courage to stand-up and publicly disclose your real identity.

Then again, that’s one of the fantastic things about the Constitution of the United States:

We U.S. citizen has the right to say what he/she wants to say (or publish or do), as long as such actions do not infringe on the rights of others.

This also includes those citizens willing to argue that HBO and the Co-Creators/Executive Producers of “Big Love” have every right to produce and air their show on any cable system that chooses to run their series. Those rights also extend to those who choose to speak-out against “Big Love” (like me).

But enjoying such freedoms also means that I cannot force others to disclose their identities, at least as long as they are not breaking the law or infringing on the rights of others, and I know that.

I wuz just wishin’.   ;-)

175 Million Reasons Why You (and Your Company) Should be on Facebook

175-million-reasons-why-you-and-your-company-should-be-on-facebook

The latest comScore numbers are out, and there are now 175 million users on Facebook.

In other words, in less than a year, Facebook has now caught and surpassed MySpace as the most relevant and compelling social networking platform in the world. (Hmmmmm, maybe those guys at Microsoft are pretty smart after all.)

Recognize that roughly 70 percent of all FB members are from outside of the United States (or approximately 122 million users), which may or may not be a good thing for you and/or your company.

But for those of you just focused on the U.S., that still means that more than 50 million Americans are on Facebook, which is pretty mind-boggling when you stop and think about it. In other words, since its founding in February 2004, Facebook has now captured more than 1/6th the entire U.S. population as users/members.

Assuming you’re reading this because you work in some aspect of marketing, communications, public relations, shareholder relations, sales, management or a combination of these areas, 50 million of anything is a BIG DEAL! And if 50MM is a BIG DEAL, then certainly 175 million is an even bigger deal!

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