Case Study: Ford Uses Social Media as a Fire Extinguisher

Posted on December 23rd, 2008 @ 12:51 pm by Beldin.
Categories: Public Relations, new media, social media.

The lightning speed of the Web is usually a great thing for us communicators, but, ask any company that has misstepped, or has been the butt of a viral video, and any corporate communicator will tell you that the speed of the Internet makes matters worse.

This is where the adage, “if you can’t beat ‘em, join ‘em,” is a real invaluable piece of advice. Scott Monty (@scottmonty), Ford’s head of social media efforts, posted a great case study of Ford’s use of social media tools to deal with a recent crisis communications event.

The case study is courtesy of Ron Ploof

The Ranger Station Fire

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