12 Great Tips on How to Pitch a Reporter
Categories: Media Relations, Public Relations, Writing.
I know I just posted something earlier this morning, but sometimes I find something so valuable I have to write about it right away.
That’s the case with a blog post I just came across titled “How to get a publication to write about your business” that was written recently by Jennifer Schiff.
Schiff is a 20-plus year veteran journalist, freelance writer, marketer and PR gal who really knows her stuff. If you don’t believe me, check this out: you’ll find she’s got more than 300 35 bylined articles for Jupitermedia’s Ecommerce-Guide.com alone. See http://tinyurl.com/59tq86. (NOTE: Jennifer corrected me; it’s 37 actual articles and more than 300 “links” to those articles.)
Anyway . . . back to Jennifer’s pitching tips. She’s outlined 12 in all, ranging from
- Target the right publication(s) to
- Respond quickly to editors if or when they contact you.
She also includes a sample pitch letter and a follow-up letter, both of which a very well written and use just the right tone for the subject matter.
I urge readers to check out Jennifer’s post, what I see as being a great foundational outline of 12 Great Tips on How to Pitch a Reporter.
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