Media Relations Rules #2 and #3
Categories: In the News, Media Relations, News Release.
This really seems to be a busy day for PR/media relations goof ups. Rule and tips number two and three come courtesy of the Utah Democratic Party.
Rule #2
Always double check your facts, in fact, for something that could go national, triple check your facts. The Utah Democratic Party thought it would be a good idea to attack Gov. Palin for her affiliation with a supposed anti-Mormon religion. The rub here: the religion is not, in fact, anti-Mormon, and she hasn’t gone to the church in about five years. Come on! We’ve got to do better than this, these are amateur, semi-pro mistakes!
[Link to KSL story and link to official news release from the Utah Democratic Party]
This gaffe leads me to media relations rule #3.
Rule #3
Always have the person you are quoting in a release or statement or media brief, whatever, review his or her quotes. This seems like a hassle sometimes, but trust me, it will pay off in the end in a variety of ways.
The Chairman of the Utah Democratic Party told the Salt Lake Tribune that he hadn’t seen the news release that was sent out by the Party. Really?! Maybe the Utah Dems need to go find a new director of communications.
I really hope this isn’t the future of the PR industry, if it is, we’re all in trouble!
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