Politicians Get It
Whether you feel the media are biased or not in their political leanings, one thing we can all admit is that politicians “get it” when it comes to using PR to their advantage. The New York Times had a great story today about McCain recently got a lot more legs out of a commercial by having the media replay it over, and over, and over… “well into the hundreds.”
Sure, there is some debate as to the accuracy of some of the information contained in the ad, there was even a story covering this angle, thus keeping it in the news a little longer. Sure there is the age-old question about all press being good press, but either way McCain was able to steal a little thunder back in the media this week after a week that was devoted to covering Obama’s trip abroad.
Personally, I’m all about seeing my clients get press in almost any way as it tends to open a dialogue, increase SEO rankings or, at the very least, get people thinking. For example, here’s a story I got personally involved in, and due to the kindness of the blogger, we even scored a link to TheBettyFactor.com (see the subhead: “Mancation Themes,” and the link attached to my name. And no, the picture is not of me. It’s my friend Jeff and his bushy arm-bar ’stache.).
So here’s to you McCain. Ride this wave as long as you can.
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