Whether you feel the media are biased or not in their political leanings, one thing we can all admit is that politicians “get it” when it comes to using PR to their advantage. The New York Times had a great story today about McCain recently got a lot more legs out of a commercial by having the media replay it over, and over, and over… “well into the hundreds.”
Sure, there is some debate as to the accuracy of some of the information contained in the ad, there was even a story covering this angle, thus keeping it in the news a little longer. Sure there is the age-old question about all press being good press, but either way McCain was able to steal a little thunder back in the media this week after a week that was devoted to covering Obama’s trip abroad.
Personally, I’m all about seeing my clients get press in almost any way as it tends to open a dialogue, increase SEO rankings or, at the very least, get people thinking. For example, here’s a story I got personally involved in, and due to the kindness of the blogger, we even scored a link to TheBettyFactor.com (see the subhead: “Mancation Themes,” and the link attached to my name. And no, the picture is not of me. It’s my friend Jeff and his bushy arm-bar ’stache.).
So here’s to you McCain. Ride this wave as long as you can.
According to some bloggers,and traditional media/journalists the Associated Press (AP) is trying to change it’s style.
If the new AP boss in Washington has his way, gone are the days were journalistic writing stays objective and covers both sides of an issue, and new are the days where emotive language and first person writing become the norm.
My first response after reading this news was that true journalistic integrity will be ruined if personal feelings, which many already speculate are clouding good media judgement, interfere with an accurate portrayal of the news. However, after reading a separate article from Ragan’s Daily Headlines it became clear that a lot of bloggers were up in arms about the announcement, which made me wonder why. (more…)
The Deseret News (the daily newspaper started more than 150 years ago by Brigham Young), has eliminated 34 editorial positions in a cost-cutting move following a 32 percent in advertising revenues since January 2008.
According to Paul Beebe’s story in today’s Salt Lake Tribune (the cross-town and cultural rival of the DNews), the Deseret News had had 200 journalists on its staff, which was pared down through layoffs, buyouts and attrition.
As part of the cutbacks, the DNews will no longer publish a separate edition in Utah County, arguably the most conservative county in the state that bears the nickname of “Happy Valley.” The paper will, however, continue to staff a pared back bureau in Utah County (currently based in Orem near the top of the so-called “diagonal,” the stretch of 1200 North that drops into Provo from the plot of land housing University Mall).
The DNews has, however, closed is bureau in Washington, D.C. It will also do away with its standalone business section, which will be moved into its “first” or A section of the paper.
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Starting and then maintaining a blog can be challenging if you haven’t thought through a couple of important questions:
1. What should I blog about, and
2. How often should I blog
Jon Greer, author of BNET’s Catching Flack blog has some great points and additional links for business owners looking to start their own blog.
Read Jon’s original blog post on BNET
The Church of Jesus Christ of Latter-day Saints launched a Web 2.0 / PR 2.0 campaign last week to combat misunderstandings that still exist in the United States and among certain media outlets that erroneously tie the LDS faith to individuals and organizations practicing polygamy today. Chief among these is the so-called FLDS Church.
Members of the FLDS Church practice polygamy; members of the LDS Church do not. In fact, although polygamy was practiced among select groups of the LDS faith prior to 1890, members of the LDS (or Mormon) Church who choose to practice polygamy today will lose their church membership.
Hence, with the recent media and legal brouhaha surrounding the fact that Child Protective Services in Texas seized and eventually returned more than 400 children from an FLDS ranch in El Dorado, Texas, it’s almost expected that certain journalists and media outlets will “get it wrong” and report that those affected in El Dorado are members of the LDS Church — WHICH IS INCORRECT.
So last week, the LDS Church went on the offensive to correct such misperceptions and lazy reporting.
Central to this effort was the launch of seven Internet videos featuring seven “average” Latter-day Saints out of the more then 260,000 Mormons who live in Texas. (A separate post from earlier today on UtahTechWatch.com delves into more detail on this subject. Additionally, here’s the original news release from the LDS Church announcing its campaign.)
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Whether you feel the media are biased or not in their political leanings, one thing we can all admit is that politicians “get it” when it comes to using PR to their advantage. The New York Times had a great story today about McCain recently got a lot more legs out of a commercial by having the media replay it over, and over, and over… “well into the hundreds.”
