Happy Earth Day (Late)

Posted on April 23rd, 2008 @ 17:34 pm by Ms. Lansford.
Categories: Politis Pointers, Public Relations, Writing.

Many companies (including a few of our own clients) slanted environmental news for release on April 22, Earth Day.

One announcement that caught my attention was the launch of the Patagonia Footprint Chronicles Web site.

The site highlights 5 of the company’s newest products with interviews and photos from the factory and to the finished product. Beyond providing a transparent view of “friendly business practices” the company says it hopes to encourage thought and discussion. Something they term “learning out loud.”

What I like the most about this move is that Patagonia puts a lot of information out there. They give what they call “the good” and “the bad,” each section highlighting what they know they are doing right and where they need to improve.

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