SEO PR Efforts DO Get Results!

seo-pr-efforts-do-get-results

The use of Internet search engines has become so pervasive, so matter-of-fact, that top public relations and communications professionals are blending Search Engine Optimization strategies and tactics with PR efforts.

Successfully deployed, these SEO PR tactics help create greater relevance for a product, service and/or company within the proprietary algorithms used by search engines (Google and Yahoo! being the most prominent) and produce a higher “organic” ranking for the particular words, terms and/topics. (In this context, organic ranking refers to a non-paid ranking or listing that occurs naturally.)

Hence, the savvy PR pro will sprinkle critical SEO terms and words within news releases and other PR materials. And just to be clear about this, this concept is just one SEO PR tactic that will help increase one’s results/rankings on the Internet.

Does it work? You bet.

How do I know?

Well . . . we got a call just the other day from a marketing communications exec working for a medical products company in the Midwest. We had never spoken before nor had we ever attempted to contact this person or company.

How did she find us? Obviously, with an online search.

Her search term (in Google) was “medical products PR agencies.” And if you try out the same search right now (please open another browser window to do this), you’ll find that the fourth (4th) organic link on the first page is about Politis Communications. (And you’ll get the same results if you change the word “agencies” to “agency.”)

Interestingly, this marcom person didn’t even visit our Website first; she apparently found the agency phone number within the release (801/523-3730) and called right away.

Does it mean that we’ve won the account? No. But she is going to send us a formal RFP (Request for Proposal).

Yup, all from a single news release published nearly 5-1/2  years ago.

This is just one example, but the truth is that if you are NOT crafting news releases and other marketing communications materials that are (or might be) published on the Web with SEO strategies and tactics in mind (and Search Engine Marketing strategies/tactics as well), you are doing yourself, your company and/or your clients a HUGE DISSERVICE!

    

TIP:

Selectively look for opportunities to weave SEO-friendly words, terms and phrases into all of your PR and marketing materials.

This will increase the chance that you will naturally boost your rankings within the various search engines when people search for your type of products/services on the Internet.

And that’s a very good thing.   ;-)

5 comments.

Comment on April 10th, 2008.

So what you should do then is go back to this blog post and change ‘medical products PR agency’ into a link to that findarticles.com story you just described. She told you how she found you. Take advantage of it, and use that anchor text to try and push that article higher than spot number four.

Comment on April 10th, 2008.

Right on David!! I recently blogged about the value of SEO in press releases:

http://www.speakmediablog.com/2008/03/press-release-is-not-dead-it-has.html

And, I can say you, sir, are SPOT ON! So many PR pros place standard releases on BW/PRN and wonder why they see no ROI. It’s all about the SEO; using the release as a tool for promotion. Fact is, a findable release can be the most valuable tactic you’ve got if you know how to use it.

Comment on April 11th, 2008.

Russ:

Nice reminder; it’s been updated above (and within your comment as well). Thanks.

David

Comment on June 5th, 2009.

Sometimes, when we start getting caught up in advanced Internet marketing techniques like social media marketing and blogging, we start to forget some of the basics of search engine optimization SEO is, despite what a lot of people have been saying lately (probably because they’re mad about not ranking well for their keywords or because they hired an unethical firm who used some black hat techniques to build links and have now fallen off of the face of ever search engine out there), still important when trying to get more visits to your website.

Comment on June 7th, 2009.

SEO or search engine optimization is fast becoming rage among the web masters all over the internet. With the help of SEO procedures one will be able to list his website in the top while being searched for using search engines like Google. If you are wondering what good it is going to do by making a website in the top five search results, you are in for a treat. Coupling SEO with medicine and you has a working moneymaking scheme. We shall be discussing the merits and demerits of owning a medical website that has been optimized for SEO.
There used to be days on which web masters used to create websites with the sole intention of educating people. If it was a medical website, then it would contain information about the various diseases which are cropping up in the different parts of the country along with the possible remedial measures. However, these days the scenario is slowly changing and web masters are tweaking their website so that in addition to educating people, it can be used for moneymaking purposes too.

Internet has been and will be one of the prime source for drawing a large portion of the market. Your blog provides the excellent way to reach to the market without the bounds of recession and location. SEO helps popularize your product in such a sluggish economy. And internet marketing can outstand traditional and comparatively costlier marketing. Online marketing can lead your company to a never-before-thought heights. The internet marketing provides the new horizon to the marketing ideas.

I am a physicist practicing from about 7 years. I was also unaware of such a fruitful resource that can be taken care of. Then I came across a similar blog regarding the website for physicians. Then I consulted a web designing and marketing company named Medical Web Experts. They designed my website having a great amount of functionalities which includes, learning materials, tests and scans descriptions, information regarding what all we do, blogs where patients can comment on the articles, provide suggestions. And the most important function that was unparallel with every other function was e-Medical Records. They provided the functions to store the details of the test and scans conducted on the patient, hence providing them 24/7 access to the medical details to the patients. And after my website was host and marketed, I am able to feel the outcomes on my income. My patient count is definitely increasing (though not as fast), but quite distinguishing.

I would recommend other physicians to create some site and have an access to a new horizon of opportunities.

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