SEO PR Efforts DO Get Results!

The use of Internet search engines has become so pervasive, so matter-of-fact, that top public relations and communications professionals are blending Search Engine Optimization strategies and tactics with PR efforts.

Successfully deployed, these SEO PR tactics help create greater relevance for a product, service and/or company within the proprietary algorithms used by search engines (Google and Yahoo! being the most prominent) and produce a higher “organic” ranking for the particular words, terms and/topics. (In this context, organic ranking refers to a non-paid ranking or listing that occurs naturally.)

Hence, the savvy PR pro will sprinkle critical SEO terms and words within news releases and other PR materials. And just to be clear about this, this concept is just one SEO PR tactic that will help increase one’s results/rankings on the Internet.

Does it work? You bet.

How do I know?

Well . . . we got a call just the other day from a marketing communications exec working for a medical products company in the Midwest. We had never spoken before nor had we ever attempted to contact this person or company.

How did she find us? Obviously, with an online search.

Her search term (in Google) was “medical products PR agencies.” And if you try out the same search right now (please open another browser window to do this), you’ll find that the fourth (4th) organic link on the first page is about Politis Communications. (And you’ll get the same results if you change the word “agencies” to “agency.”)

Interestingly, this marcom person didn’t even visit our Website first; she apparently found the agency phone number within the release (801/523-3730) and called right away.

Does it mean that we’ve won the account? No. But she is going to send us a formal RFP (Request for Proposal).

Yup, all from a single news release published nearly 5-1/2  years ago.

This is just one example, but the truth is that if you are NOT crafting news releases and other marketing communications materials that are (or might be) published on the Web with SEO strategies and tactics in mind (and Search Engine Marketing strategies/tactics as well), you are doing yourself, your company and/or your clients a HUGE DISSERVICE!

TIP:

Selectively look for opportunities to weave SEO-friendly words, terms and phrases into all of your PR and marketing materials.

This will increase the chance that you will naturally boost your rankings within the various search engines when people search for your type of products/services on the Internet.

And that’s a very good thing.  

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