Perserverance, Laser-sharp Focus and a Good Idea = A Winning Combination for Jason Alba, Creator of JibberJobber.com
Categories: 1to1 Marketing, Advertising, In the News, Marketing, Media Relations, Miscellaneous, Public Relations.
I love a good story, and to me a good story can become great when it
* Involves a real person,
* Who overcomes adversity and/or long odds, and
* Achieves success.
Jason Alba fits into the great story category.
Without going into all the details, Jason’s a tech guy with an MBA under his belt who found himself 
out of work in January 2006. After several months of unsuccessfully looking for ajob to meet his skill-sets and needs, he decided to branch out onto his own by launching JibberJobber.com — a Web-based solution to help others out of work manage their job-seeking efforts.
Picking up on repeated questions he heard about the benefits (if any) of LinkedIn, the social networking site, Jason wrote a book entitled simply enough, I’m on LinkedIn. Now What? Recently he published a second book: I’m On Facebook. Now What?
By themselves, these are positive steps in what sounds like a decent personal turnaround story. But Jason’s taken his entrepreneurial efforts beyond the basic “woe is me” story to the “I’m doing pretty okay now” with his fairly tireless self-promotional efforts.
His most recent hit? A very nice 3-25-08 write-up in U.S. News & World Report entitled: “Boosting Your Sales with Social Networking.”
As proven by the USNWR story (as well as by inclusion in stories from The Wall Street Journal, the New York Times, and others), Jason has now transformed himself into a sought-after expert — in essence, a brand unto himself.
Congrats, Jason. That’s good news for you, and for those seeking your advice/assistance as well.
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