Wanna New Job? Personal Positioning is Critical!
Our middle daughter, Alexi, is attending school at Brigham Young University, and a couple of weeks ago she went to apply for a job as a server at a local restaurant.
After arriving, she asked for the manager. To the best of my recollection, the conversation that followed went something like this:
A: I’m looking for a job as a server. Can I get a job application?
M: Oh, I’m sorry. We’re not looking for any new servers.
A: Really? That’s too bad. My Aunt Linda works here, and she says it’s a great restaurant.
M: Linda Gaines? She’s your aunt?
A: Yes.
M: Wonderful. Let me get you an application; we’d love to have you work here.
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Sometimes the wrong positioning is the only thing preventing us from
- landing that new job,
- signing up new customers, or
- closing the sale.
And in this case (as in many others), who you know — or who you’re related to – IS often a critical part of winning.
Thanks, Linda. 
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P.S. Alexi now serves lunches and the occasional dinner at Ottavio’s (in Provo), a great pace for wonderful Italian food should you have the hankering — and not just because Alexi works there now. She’s the petite one with the big smile and the long blonde hair. :-)
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