2008 Marketing/Advertising Trendspotting
Categories: Advertising, Marketing, Miscellaneous, Public Relations.
I’ve recently come to realize (even through writing on this blog) that I am a list person. I make lists all the time! Grocery lists, packing lists, lists of CDs to purchase, lists of desirable vacation spots, gift lists, etc. I, however, am not keen on making those New Year’s Resolutions lists like so many out there.
So while people spend time reevaluating their lives and penning hopeful personal trends for 2008, I turned to the Internet to research what the knowledgeable ones are predicting in marketing and advertising for the new year. Basically, if marketing and advertising were personified and could make their own New Year’s Resolutions lists, they would look something like this…*
- Go mobile
- Go green (everybody’s doing it)
- Everything needs to be available digitally and traditionally… everything
- Get inside consumers’ heads, literally, to figure out how to give them what they want
- Either tell consumers flat out that their spending habits are being tracked or hide it much much better, go one way or the other
- Go mobile, it’s the perfect time
- Tell car dealers and realty companies to market to women, we seem to be overlooking them
- Don’t overlook the widget
- Give customers more control
- No really, go mobile
What are your predicted marketing/advertising trends for 2008? Share your ideas in the comments!
*This list was compiled based on personal prediction and 2008 trend lists by Advertising Age, BtoB Online, ConsumerLab.com and Entrepreneur.
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