Politis Pointer #4: Media Receptions are Great PR Tools

Although not labeled originally on DavidPolitis.com as a Politis Pointer on January 9, 2007, the post below definitely fits the bill.

So . . . with some modifications, here are some thoughts on the value media receptions can bring to a strategic communications program.

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Showstoppers Rocks CES!

For about the 15-billionth time, Politis Communications took at least one of its clients to a Showstoppers Media Reception at a major trade show — in this instance, the Consumer Electronics Show. And once again the results were awesome!

This year (2007), we had three clients at the Showstoppers-produced event — HandHeld Entertainment (now ZVUE), HobbyTron.com and ifrogz – which was held for the second year in a row at the Wynn Resort & Casino. Very classy!

Showstoppers lined-up roughly 100 companies as co-sponsors of the event, which was crazy enough. But at last count, Showstoppers had more than 1,000 RSVPs from tech journalists and analysts prior to the event.

For its part, Showstoppers put on a fantabulous event. The food was wonderful and plentiful, there were plenty of watering holes placed throughout the ballroom, and they had even gone to the trouble to make arrangements to broadcast the NCAA D-I National Championship Football game between Ohio State and the University of Florida on screens hanging from the ceiling in the middle of the hall. A nice touch for college football fanatics like myself.

At the end of it all, each of our three clients made great contacts at the show, with several nice stories published/broadcast already.

TIP:

At the end of the day, I continue to

1. Recommend media receptions for clients as a very cost-effective and efficient way of meeting a lot of journalists and analysts at one time, and

2. Definitely recommend Showstoppers — my favorite media reception producer.

Good job, Showstoppers!

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