Annual List from BtoB Magazine Provides Media Targets for PR, Advertising & Media Pros

Not sure where to start when building a list of media outlets to target for your business-to-business public relations or advertising campaign? Try turning to BtoB Magazine.

Each year BtoB unveils its Media Power 50, the magazine’s ranking of the top media outlets for companies selling to other businesses, a.k.a. business-to-business (or B2B) marketers.

The ranking includes a breakout of media outlets in seven categories:

• Top Broadcast Shows;
• Top Business Magazines;
• Top IT Magazines;
• Top Newspapers;
• Top Out-of-home Outlets;
• Top Trades; and
• Top Web Sites.

The article also includes its overall ranking of the top 10 B2B media outlets for 2007, which you can find by clicking on the Media Power 50 link above.

This article is a great place to start for PR and ad pros looking to build a targeted B2B list for a Betty Factor-driven campaign.

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NOTE: For the record, BtoB Magazine published its Media Power 50 article back in May 2007. However, TheBettyFactor.com just got launched a month ago, so I figured it was (and is) still valuable to write about BtoB’s list here.  

In the future, as we come across other such articles, rankings and lists that we feel are valuable to our readers, we will write about them here, even if such items were originally published some time ago.   dlp

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