7 Tips for Effective Survey Writing
Most marketers understand it is impossible to obtain good survey data from a poorly written survey. However, after a quick search online I was surprised how many surveys contain classic “survey writing” mistakes. A few examples include:
1. Do you watch sitcoms regularly?
2. Are Old Navy and Banana Republic good clothing brands?
3. Young girls often develop eating disorders in order to obtain physical perfection. Should our school district invest more money in eating disorder education and prevention?
These questions are vague, leading, double barreled and the last one is loaded with emotion.
My “7 Tips for Effective Survey Writing” is not all inclusive but will put you on the right track towards a well written survey.
1. Keep your questionnaire short and simple.
2. Avoid leading questions.
3. Balance your rating scales.
4. Don’t make the list of options too long.
5. Use closed ended questions.
6. Place questions in a logical order.
7. Pre-test your survey before you send it out.
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