“Experts” Generate Greater Media Coverage
Categories: Journalism, Politis Communications, Public Relations.
It’s always nice to see your name in lights (or be quoted within a story, as happened yesterday for me and Politis Communications with the KSL radio story on “Cyber Monday“).
The truth of the matter is that since I moved to Utah in 1987, I’ve made myself available to local reporters and media outlets as an expert on all things techology-related, someone who can simply and quickly explain the most technical subject for the average layperson. As a result, I’ve been used as a media resource throughout Utah — in print, on the airwaves and behind the scenes — for more than 20 years.
It can take some time to get to the point where journalists trust that you
- really are a subject matter expert,
- can string more than one cogent sentence together, and
- that you are a reliable resource.
However, the benefits of becoming a trusted expert resource to media outlets are invaluable.
I’ll provide a specific list of action points in an upcoming post about how to become a trusted subject matter expert that journalists will call on again and again. And as a result, how you can generate greater media coverage than ever before.
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